CUUP

shopcuup.com

CUUP launched in November 2018 as a direct-to-consumer brand. Our intimates sit at the intersection of style and function. They’re equal parts modern and timeless, minimal and supportive, soft and strong – breaking the compromise between comfort and true support. The CUUP team leads with an inspired and customer-focused lens, strong and diverse business building experience, market fluency, industry-defining instincts, and with a passion for design and innovation excellence. CUUP is the newest member of the FULLBEAUTY BRANDS family!