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TikTok Strategist, Complex (Project Based)



Posted on Friday, April 28, 2023

Complex Networks is a subsidiary of BuzzFeed, Inc.

Complex Networks is a global youth entertainment network spanning major pop culture categories including streetwear and style, food, music, sneakers and sports. Complex Networks is diversified around three pillars: advertising, e-commerce, and content where it creates and distributes original programming for Gen Z and Millennial audiences through premium distributors such as Netflix, Hulu, Turner, Corus, Facebook, Snap, YouTube, Roku and more. Additionally, Complex Networks generates revenue through a number of core business lines, including branded content and advertising, licensing, events, e-commerce, and agency consulting services.

Business Area: Complex
Job Category:
$25-$30 / hr
Union Status:

BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.

The Role

Complex Networks is looking for a passionate Freelance TikTok Strategist with a deep knowledge of video production, editing, social media (specifically short form platforms), and the internet to collaborate on and create compelling videos for our growing TikTok presence. You'll be diplomatic, solutions-oriented, and professional in high-pressure situations. You have a deep understanding of virality, the ability to craft compelling and engaging material across a range of subjects, and a passion for content creation.

You Will

  • Uphold the voice of Complex socials, exhibiting excellent judgment and audience-sensitive framing.
  • Content Creation: Creating and curating engaging and relevant content for TikTok, including videos, captions, hashtags, and more.
  • Planning and scheduling content, ensuring a consistent posting schedule that aligns with overall content strategy.
  • Keeping up with the latest trends, challenges, and hashtags on TikTok, and incorporating them into the video ideation.
  • Monitoring, analyzing, and translating the performance of TikTok content using TikTok's analytics and other reporting tools.
  • Keeping up-to-date with the latest updates and changes in TikTok's algorithm, features, and best practices.
  • Collaborating with cross-functional teams, such as video, design, and content to align TikTok efforts with overall brand strategies.
  • Identifying TikTok influencers and content creators who align with Complex.
  • Help maintain a positive and supportive culture for the social media team.

You Have

  • 1-2 years of social media and content creation experience with a publisher, brand, or music related space.
  • A deep understanding of the Complex content, voice, and tone.
  • Proficiency in filming on mobile and editing video content with TikTok, CapCut, and Adobe Premiere Pro.
  • Interest in data around user engagement, viewership, and ability to iterate on success.
  • Interest in partaking in social video shoots with talent, both in studio and at events
  • Ability to film/edit and support on “Man on the Street” style videos
  • Positive, intuitive, proactive, and collaborative team player.
  • Robust knowledge of current events + hip-hop + and the current music landscape
  • Passion for social media, trending topics, sounds, and content

If you need assistance or an accommodation due to a disability, you may contact us at Requests received for non-disability related issues, such as following up on an application, will not receive a response.

About BuzzFeed, Inc.

BuzzFeed, Inc. is the world's leading tech-powered, diversified media company that reaches hundreds of millions of people globally through its cross-platform news and entertainment network. The company produces articles, lists, quizzes, videos, and original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News and HuffPost; an industry-leading affiliate business, strategic partnerships, licensing and product development through BuzzFeed Commerce; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions
  • Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.