Business Insights Analyst
Brami Inc.
IT
Copenhagen, Denmark · New York Metropolitan Area, USA · New York, NY, USA
Who We Are
Brami is democratizing the Italian “good life” by redefining Italian food for the modern pantry.
Founded by Aaron Gatti, a first-generation Italian American inspired by family roots in Umbria and time in a Michelin-star kitchen, Brami centers its current product lineup on the ancient lupini bean—a Mediterranean superfood cherished for centuries. We offer two Made-in-Italy lines: Italian Protein Pasta (bronze-die extruded; just two ingredients—premium Italian durum semolina and whole-milled lupini flour; ~70% more protein, 25% fewer net carbs, and 3× the fiber vs. typical pasta) and snackable lupini beans cured in savory spices. Headquartered in the U.S., Brami is the #1 fastest-growing pasta brand in the country two years running, available online and in 5,000+ stores nationwide.
Job Responsibilities:
Omnichannel Forecasting & Planning
- Own the creation and maintenance of weekly and monthly sales forecasts, broken down by channel, distributor (UNFI/KeHE), and key accounts
- Build and maintain scenario models (e.g., downside, upside, recovery scenarios) to proactively manage supply chain volatility, retailer shifts, or promotional changes
- Partner cross-functionally to ensure forecasts align with demand planning, production, and inventory strategy
Inventory & Demand Alignment
- Reconcile DTC (Shopify/Amazon) and brick-and-mortar retail trends to ensure production stays ahead of demand
- Identify and flag risks related to aged inventory, excess stock, or potential out-of-stocks
- Provide SKU- and channel-level insights to support smarter inventory decisions and regional expansion planning
Sales, Trade & Commercial Insights
- Track and manage trade spend against established guardrails, identifying overspend or budget risk early
- Evaluate promo ROI, comparing velocity in supported vs. unsupported doors to optimize future trade investments
- Provide deep-dive SKU-level velocity analysis, highlighting distribution gaps, whitespace, and expansion opportunities
- Translate scanner and panel data into compelling selling stories to support category reviews, line reviews, and retailer presentations
Finance & Revenue Integration
- Partner closely with Finance on revenue phasing, forecasting accuracy, and month-end accruals
- Support the development of rigorous trade governance processes
- Monitor actuals vs forecast and clearly explain variances to leadership
Executive Reporting & Insights
- Transform complex data from Power BI, syndicated sources (SPINS/Circana/Nielsen), and distributor portals into clear, decision-ready reporting
- Build and maintain dashboards and reporting that surface trends, risks, and opportunities across the business
- Present insights in a concise, executive-friendly manner to senior leadership
Data Integrity & Single Source of Truth
- Clean, harmonize, and reconcile disparate datasets to ensure the organization operates from a single source of truth for volume, revenue, and spend
- Ensure data accuracy, consistency, and documentation as the business scales
- Develop and leverage AI-assisted workflows to increase the speed and repeatability of recurring analyses, documentation, and data reconciliation tasks.
- Continuously improve reporting processes and analytical rigor
Job Qualifications:
- 4–7+ years of experience in analytics, insights, forecasting, or strategy within CPG, food & beverage, retail, or ecommerce
- Strong understanding of CPG performance metrics (velocity, distribution, trade spend, promo lift, margins)
- Experience with SPINS, Circana, Nielsen, IRI, preferred
- Proven experience with forecasting, scenario modeling, and cross-functional planning
- Advanced Excel / Google Sheets skills; experience with Power BI or similar BI tools
- Experience working with data from distributors, POS, ecommerce platforms, and syndicated data
- Demonstrated comfort using AI tools (e.g., Claude, ChatGPT) to accelerate analysis, build reusable templates, and synthesize complex data — and the judgment to know when not to rely on them or how to discern hallucinations.
- Strong storytelling and communication skills — able to turn analysis into clear recommendations
- Comfortable operating in a fast-paced, high-growth environment with ambiguity