Omnichannel Marketing Manager
Brami Inc.
Who We Are
Brami is democratizing the Italian “good life” by redefining Italian food for the modern pantry.
Founded by Aaron Gatti, a first-generation Italian American inspired by family roots in Umbria and time in a Michelin-star kitchen, Brami centers its current product lineup on the ancient lupini bean—a Mediterranean superfood cherished for centuries. We offer two Made-in-Italy lines: Italian Protein Pasta (bronze-die extruded; just two ingredients—premium Italian durum semolina and whole-milled lupini flour; ~70% more protein, 25% fewer net carbs, and 3× the fiber vs. typical pasta) and snackable lupini beans cured in savory spices. Headquartered in the U.S., Brami is the #1 fastest-growing pasta brand in the country two years running, available online and in 5,000+ stores nationwide.
Responsibilities:Retail & Ecommerce Marketing
- Own the setup, execution, and optimization of retail media programs across key partners (e.g., Amazon, Walmart, Target, Instacart, etc.)
- Partner with sales and external agencies to align retail media investment with business priorities and promotional calendars
- Manage PDP (Product Detail Page) maintenance, ensuring accuracy, optimization, and alignment with brand standards across retailers
- Support category management initiatives, including assortment, content updates, launches, and retail readiness
Shopper Insights & Analytics
- Analyze shopper behavior, campaign performance, and retail metrics to generate actionable insights
- Develop and maintain reporting dashboards that track performance across retail, ecommerce, and owned channels
- Translate data into clear recommendations to improve conversion, visibility, and ROI
Owned & Digital Channels
- Update and maintain company website content and functionality, ensuring accuracy, strong UX, and alignment with marketing initiatives
- Assist in the development and execution of email and SMS marketing campaigns, including segmentation, content coordination, and performance tracking
- Support integrated omnichannel campaigns that connect retail, ecommerce, and owned channels
Cross-Functional Collaboration
- Partner closely with Sales, Brand, Creative, and Operations teams to support launches, promotions, and seasonal initiatives
- Coordinate with external agencies and platform partners to ensure timely execution and best-in-class performance
Requirements:- 5+ years of CPG experience, with food or beverage strongly preferred
- Proven experience managing retail media programs and ecommerce content with key national retail partners
- Strong understanding of PDP optimization, category management, and shopper marketing
- Hands-on experience with analytics, reporting, and performance measurement
- Experience with pulling, analyzing, and leveraging syndicated data (Nielsen, IRI, etc.)
- Familiarity with email and SMS marketing platforms and best practices
- Highly organized, detail-oriented, and comfortable working in a fast-paced, growth environment
- Strong communicator with the ability to translate data into clear insights and action plans