Manager, Marketing Analytics
Who is Allbirds?
At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.
We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.
What does the job entail?
Conducting market research and analyzing market trends to identify opportunities and challenges.
Analyzing marketing campaign performance, including ROI, customer acquisition, and engagement metrics.
Creating/help creating a framework for comprehensive measurement of marketing, which include direct and indirect attribution framework, controlled experimentation framework and creative testing
Collecting and analyzing data to generate insights and recommendations for marketing strategies and tactics. Which includes but not limited to pulling data directly from various sources like Facebook business, social media tracking tools, enterprise data warehouse and other sources to support analytical business inquiries.
Monitoring and evaluating marketing campaigns and initiatives, providing insights for continuous improvement.
Creating and maintaining marketing dashboards, reports, and visualizations to track performance and communicate findings.
Utilizing statistical analysis and modeling techniques to forecast market trends and customer behavior.
Conducting competitive analysis to understand market positioning and identify areas for improvement.
Collaborating with cross-functional teams, such as brand, digital marketing, channels, product, and finance, to align marketing analytics with overall business objectives. Etc.
Staying up-to-date with industry trends, emerging technologies, and best practices in marketing analytics.
What kind of person are we looking for?
Naturally curious and keen observer with good attention to detail
Ability to see the big picture and keep focus on it while navigating through lots of information from numerous sources/stakeholders.
Excellent written and oral communication skills, including an ability to communicate across business areas.
Ability to prioritize and deliver on multiple threads of work in a fast-paced environment.
Strong personal work ethic, including personal initiative and ownership.
More practical skills needed:
BA/BS or equivalent, with exposure to quantitative coursework/disciplines.
5+ years of professional experience in online marketing, e-commerce, or equivalent role with an analytics preferred.
Expert in Microsoft Office/GSuite with experience in various analytics tools including but not limited to Google Analytics, Facebook.
Ability to effectively communicate results and data to the internal team and clients
Data driven with strong analytical and quantitative skills to identify and present opportunities and also measure success.
Excellent analytical and problem-solving skills.
Passion for our mission of sustainability - Doing better things in a better way.
What do we offer?
- Competitive salary + equity
- Medical/Dental/Vision insurance
- One Medical Membership
- Mental Health and Financial Wellness Benefits
- 401k employer match
- Paid parental leave
- Hybrid work schedule
- Cell Phone and Wellness Stipend
- 50% Discount on Allbirds Products
- Unlimited PTO
- Employee Stock Purchase Program
Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.