Aerflo is redefining hydration on the go with the world’s first portable soda maker — a handheld carbonation system that turns still water into sparkling water anytime, anywhere. Rooted in sustainability, innovation, and good design, we’re building a future where sparkling water is more accessible, less wasteful, and infinitely more enjoyable.

Based in Dumbo, Brooklyn, our team is scrappy, nimble, and energized by bringing a new category to life. This role is full-time and in-office.

We’re looking for a dynamic Senior Marketing Director to own and scale Aerflo’s full marketing function across DTC, Amazon, and retail. This is a founding marketing leader role, being both strategist and operator — a player-coach who can set the vision and execute the work needed to bring it to life.

You’ll build Aerflo’s marketing engine from the ground up: driving acquisition and retention, shaping the brand, and developing the team. Today, our business is primarily DTC and Amazon; by the end of 2026, retail will represent ~25% of revenue. This leader will play a critical role in accelerating that omnichannel growth.

Reporting directly to our and co-presidents, Buzz Wiggins and John Thorp, you will build and manage a small internal team, our PR agency, and creative freelance partners. You will be hands-on, strategic, analytical, and energized by scaling an early-stage business.

We’re looking for someone who has done this before — owned and scaled marketing at a high-growth consumer startup and can prove how marketing drives measurable business impact.

Lead Marketing Strategy, Planning, & Budgeting

• Own annual and quarterly marketing strategy, planning, and budgeting across DTC, Amazon, and retail support
• Lead new product launch strategy and go-to-market planning for the US market, while laying the groundwork for future international expansion
• Develop and maintain clear, data-backed forecasts, budget allocation, and performance reporting.
• Own key growth KPIs (e.g., CAC, LTV, conversion rates, channel ROAS) and partner with Finance on revenue and margin targets.

Drive Efficient Customer Acquisition & Retention

• Own full-funnel acquisition across paid, organic, and Amazon - from awareness through conversion
• Improve efficiency across all performance channels through structured testing, creative optimization, and audience development.
• Lead lifecycle marketing (email, SMS, CRM), and loyalty programs to maximize retention, LTV, and repeat purchase behavior.
• Build and maintain a rigorous measurement, experimentation, and analytics framework to inform decisions and unlock growth.

Build Brand Awareness & Brand Love

• Own integrated organic channels (social, content, community), partnerships, and brand storytelling.
• Guide PR, creator, and affiliate strategy to build cultural relevance and earned reach.
• Ensure all brand and creative output is aligned, elevated, and consistent across channels and touchpoints.
• Partner with Product on positioning, packaging, and insights-driven inputs to the product roadmap.

Leadership & Cross-Functional Partnership

• Act as Aerflo’s founding marketing leader: in the near term, manage and grow a small, high-performing internal marketing team (~ 3-4 marketers) and develop the long-term org plan as the business scales.
• Oversee agency and freelance partners across creative, PR, and Amazon.
• Partner closely with the founders on brand direction and major decisions, communicating with clarity and confidence.
• Collaborate deeply with Product, CX, Operations, Retail/Sales, and Finance to ensure marketing and business priorities stay in lockstep.
• Help define and optimize Aerflo’s marketing tech stack to enable scalable growth.

• You have 10+ years of consumer marketing experience (e.g., consumer hardware, CPG, beverage/food brands, or kitchen/home appliances), including meaningful time at high-growth, early-stage startups.
• You’ve owned and scaled a full marketing function across DTC and Amazon, know how to drive efficient, profitable growth, and ideally have experience supporting retail/omnichannel distribution (e.g., retail sell-in/sell-through, shopper marketing, retail media).
• You’re equally strong as a strategist and operator — you can build the plan and roll up your sleeves to execute it.
• You’ve successfully launched and scaled consumer products and understand how to build acquisition + retention engines across performance and lifecycle channels
• You thrive in fast-paced, scrappy environments and know how to prioritize what truly moves the business.
• You communicate clearly, confidently, and with conviction, especially when partnering with founders who care deeply about brand and marketing - you can challenge, align, and influence in ways that build trust.
• You bring a data-driven mindset, strong analytical instincts, and the ability to translate insights into clear actions.
• You have experience building and leading small teams, including hiring, coaching, and developing marketing talent.
• You are comfortable working with modern DTC and analytics tools (e.g., Shopify or similar platforms, GA4, ESP/CRM, Amazon analytics) and collaborating with agencies or data partners as needed.
• You are authorized to work in the United States and able to work in-office in Brooklyn, NY.

Aerflo is an equal opportunity employer and celebrates diversity. We are committed to creating a workplace founded on mutual respect, equal opportunity, and freedom from discrimination or harassment. We make employment decisions based on business needs, job requirements, and individual qualifications. If you require accommodations during the recruitment process, please let us know.

The final offer will be determined by a candidate’s experience and skill level. Compensation includes a yearly bonus structure, along with additional company benefits (e.g., 401k, health plan).